Circle Of Life

The Engine of Excellence

Four simple words - Plan | Brief | Execute | Debrief - form the sacred "Circle of Life" practiced by every American fighter pilot, every day. Together, they represent an unwavering commitment to excellence, forged from an acceptance of accountability. Know amongst Naval Aviators as PBED, this diligent four step process includes:

  • Plan - A simple yet deliberate planning process facilitates rapidly built, comprehensive plans. The best plans maximize productivity and performance, embedding risk controls that accelerate getting things done in an ever-changing hostile environment.

  • Brief - With a plan in place, accurately and succinctly communicating the plan is essential. From a face-to-face briefing, to briefing counterparts on the other side of the world, simple communication protocols ensure everyone knows exactly what to do, and when to act.

  • Execute - No plan survives first contact with the enemy. Disciplined habit patterns manage execution and ensure teams adapt their plans to stay in front of a changing environment. The discipline of achieving objectives and managing change often defines the difference between success and failure.

  • Debrief - Capturing lessons learned is the secret to sustainable enterprise success. Organizations that conduct an open and frank debrief adapt to changing market forces faster than their competitors. Debriefing is not only essential, it is a mandatory skill in today‚Äôs fast moving global markets.

Jeff has helped successful companies make this proven process a permanent part of their operational business culture. This simple yet disciplined methodology creates deliberate actions that consistently yield predictable results and increase the retention of corporate knowledge. He also gives back to the community that has done so much for him, teaching a Corporate Leadership Program based on the principles of TOPGUN at the University of Cincinnati Lindner College of Business.

Excellence is a Choice



Circle of Life
Critical Skills